About CVO

The CEO’s Journey

Josh Marsden at Traffic Conversion Summit

Hi, I’m Josh Marsden, MBA Graduate, Author, and Founder of CVO Acceleration. Through the success that we’ve had with our clients, I’ve been able to be in various media outlets and blogs, including Entrepreneur on Fire, SuperFast Business, The Huffington Post, DigitalMarketer.com, BigCommerce.com, just to name a few. In addition, I’ve been on stage at Digital Marketer’s Traffic and Conversion Summit several times.

My team and I have worked with leaders like Joe Polish, Josh Turner, Jamie Masters, and, just as important clients that are less well-known.

Our founder has been seen or heard on:

Let me tell you the story of how CVO Acceleration came to be…

Although CVO Acceleration was born in early 2013, let me take you way back to a few stories that I feel had a hand in igniting my entrepreneur journey.

The first seed of CVO Acceleration was actually in 1989.

As a kid in elementary school when the Nintendo Entertainment System was all the rage, I had an idea.

I decided that I would borrow Nintendo games from other kids and loan them out for a few bucks.

After a few transactions, I knew I was on to something.

I had started my first business without really even realizing it was a business!

I was in 3rd grade at the time so I didn’t really “get” what business was at that age.

I just had an idea and went with it because it gave me extra money to spend on Street Fighter II and candy at the gas station nearby.

Unfortunately, this great business was halted quickly when parents of kids that I had done business with called my parents which led to a verbal “cease and desist” order.

The Seed That Never Grew

Fast forward to late 1999 in my freshman year in college, when I had a fascination with computers.

I even chose to major in computer science with the goal of becoming a video game programmer. (I finished in business, but that’s a story for another time)

On the side, I turned to a close friend and had him teach me how to custom build computers.

This was my first foray into learning “tech skills” that would help me out later in life.

For over 10 years, I built several custom build computers for friends, colleagues, family, and myself, for fun.

I had even ended up getting a business license called ICE Power PC with the goal of selling custom built computers to customers.

Unfortunately, I never got it off the ground while I was building a career in the Education industry, but the entrepreneur seed was still there.

Becoming a Veteran

In 2001, I ended up joining the Arizona Army National Guard, following in my dad’s footsteps.

College wasn’t working out for me and I needed another road to help me grow up while building skills I could use later in life.

I passed the rigorous Air Traffic Control school with flying colors when many people didn’t finish.

At 3 C Grades on exams you would be kicked out of the program as a way to prepare you for the stress that you would face as an Air Traffic Controller.

My experience growing up a military brat with a father in the military combined with my experience with the Army National Guard, helped me create and refine key character traits that would serve me well in life and business:

  • Discipline
  • Integrity
  • Honor
  • Hard Work
  • Durability
  • Teamwork
  • Leadership

Now for the moment that truly ignited my fire and started me on the Entrepreneur road…

In early 2012, I left a very stable, successful career in Education after 7 years, many awards, and a near-6 figure salary.

I took a chance for various reasons, leaving my safety net that I had worked hard for, and transitioned over to a software company doing sales, called Infusionsoft.

Throughout 2012, although I was just above expectations, I wasn’t happy.

I didn’t feel like I fit in. I constantly questioned management. Plus, I wasn’t being challenged the way I wanted to be.

See, I thrive on challenges, which is why I love helping businesses make more money.

I love the adrenaline rush that I feel when I’ve hit a goal or exceeded a goal, in business and life.

My manager could tell and so one day, after a slow start to the month, he did me a favor.

He let me go.

At the time, I didn’t feel like it was a favor but at the end of the day it actually was.

That same morning that I was 100% let go (yes, there was a 75% let go the night before but I was able to debate my way out of it), I had immediate job opportunities.

Now, I wasn’t 100% sure that that was my calling.

When I was connecting with business owners and Infusionsoft Certified Partners in my sales role, I felt a different calling.

To stoke that same fire a bit further, I listed myself on Upwork and earned a whopping…


It didn’t matter. It was a start.

Two months later, I started at a new job with optimism that it would work out while I also served 2 clients on the side…

And I still remember the feeling to this day…

They said that I couldn’t leave at 5 PM 2-3 times per week to pick up my son from preschool.

They wanted me to work 7 am - 7 PM, 5 days a week and…

I had a literal ultimatum.

I’d have to change my schedule with my son’s mother to work the same schedule as everyone or…

I was gone.

I was pissed.

I couldn’t believe that a company would actually do that!

So after 2 weeks of fooling them and saying that I was trying to figure it out…

I finally emailed them and said it wasn’t going to work.

From that point on, it was clear…

I was going to dive into becoming a business owner so I can create the life that I want, with my son #1, so I could be the best father I could be for him.

That was how CVO Acceleration was conceived and I was fired up to succeed, no matter what the odds.

Fast forward 5.5 years later and I’ve made friends with incredible people who just so happen to be ultra-successful entrepreneurs…

I’ve learned from some of the biggest names in Marketing by putting myself in the same circles and rooms as them, including Ryan Deiss who approved the use of CVO, an acronym that he came up with for Customer Value Optimization.

I was able to get myself into popular media outlets because of the success of our clients and my relationships.

I made memories that I never thought I would have made…

Through lots of long, hard hours of working and studying, I learned more than I ever thought I would.

I realized that the school of hard knocks in business is real, Including realizing business is about providing value and serving, not the other way around.

Although it was a challenge, I was even able to publish a book and add “author” to my title.

I created the life that I wanted...

That’s because of YOU and this is something that I don’t take lightly.

I am very fortunate to have a great life doing something that I love, which is generating results for E-Commerce companies and Expert-based businesses through Paid Advertising, Sales Funnels, and Chatbots.

I truly love what I do and get a “natural high” when I see our team beating goals that we set with our clients.

Which is why, I’ve worked hard to instill the following into my company’s DNA…

Our Mission

Our mission is to help 1000 companies by 2020 succeed and grow using profitable Online Advertising through our 100% done-for-you marketing services.

We would love for you to be one of these.

Our Core Values

Core values form the very character that we stand by at CVO Acceleration.

Our core values are:

1. Quality - We consistently produce the highest quality of work for our clients.

2. Performance - We work diligently to produce ROI for every single client, no matter the challenge.

3. Process - We use a thorough, detail-driven process to produce exceptional customer experiences and quality work.

4. People - We serve our clients with professionalism, effective communication, and care.

5. Passion - We are passionate about hitting goals and serving clients.

These core values were created and implemented into our company culture with you in mind.

With these core values, you can trust that you will be in good hands with CVO Acceleration.

Our Team 

Teamwork makes the dream work.

Every team member is hired with the traits that we are looking for in our Core Values.

This is why that we have a Satisfaction Guarantee that we stand behind that guarantees your 100% satisfaction in the experiences that we provide to you and in the quality of our work.

When you work with us, you can expect a professional, detail-driven, performance-focused experience.

Josh Marsden

Owner and Sales Funnel Lead Strategist

Josh Marsden, MBA, Author, Founder, helps clients get clarity, focus, and more results from their paid advertising and online marketing.

Kamila Zamaro

Account Manager

A seasoned marketer, passionate about delivering results for our customers, my focus is on quality and working with our customers to achieve their performance goals.

Vikki Mattera, MA

Executive Assistant

Loves projects, analyzing data, & creating solutions. Long term, big picture thinker; uses technology, communication, & design to achieve your goals.

Marisa Tusha

Facebook Advertiser

Passionate about advertising. Firm believer that consistency, innovation and creativity are the difference between good results and great results.

Michael Zhang

Graphic Designer

A lover of art and beauty in general. Never stop improving to impress our customers with beautiful and practical designs, which will help their business greatly.

Nick Okorokov

Sales Funnel Developer

Nick is one of the wizards here at CVO Acceleration that makes the impossible possible through web development and programming. He has a passion for developing high converting funnel pages using our secret tactics.

Jek Tibayan

Conversion Designer

Jek is an experienced web and graphic designer. He is the one responsible for creating beautiful and functional funnel pages for our clients. He also plays trombone in a ska band.

Khalid Essam

Google Ads Manager

A Marketing Geek with Experience in Generating Traffic, Leads, Sales and Brand Awareness. Expert in Building, Managing & Optimization of Digital Advertising Campaigns on Google Ads.

We Are Here For YOU

Whether it’s achieving a 1500% return on adspend for an E-Commerce client, generating more leads, more cost effectively than other Facebook Advertising influencers for another client, helping a client figure de-mystify the confusions preventing her from using Facebook Advertising to scale her business, or helping one client exceed their goals for promotions, we are here to help you exceed your current performance using paid advertising.

Apply below for a complimentary consultation and see how we can help you with your paid advertising performance.

Apply Today

Do you want to see higher scores in your business, 100% done-for-you?

Let’s chat!

Facebook Advertising Trends and Strategies for E-Commerce 2019 Edition: Do you want more leads and sales profitably from your Facebook Ads? Use this book to maximize your Ads performance in 2019!

Do you want to make sure that you are using the latest proven trends and strategies in your Facebook ads?

If you are, you could see...

  • Lower Customer Acquisition Cost
  • Higher CTRs on your Ad Creatives
  • More Sales from your Ad Campaigns
  • Maximum returns on your Facebook Advertising dollars

Be sure to purchase your copy of our book on Amazon today!

"This is one of those books that should come with its own highlighter. Fantastic read, beginning to end."

- Dr. Greg Reid, author: Think and Grow Rich series.