EP 013: Instant Online Advertising ROI! Run these Low-Hanging Fruit Campaigns NOW + Tribute to Kobe Bryant

If you’ve watched a few previous episodes of The E-Commerce Performance Marketing Show, you know we’re all about taking action to help you see success.

Why do we care so much?

We want you to be able to scale your business and grow to a level of income that allows you to live your best life—whether that’s making sure you get the opportunity to take your kids to school without having to worry about showing up to a traditional job or help your mom pay off her mortgage.

Or maybe it is just being able to take a vacation without worry.

Your reason is a personal thing that might mean something completely different to you, but the basic takeaway here is still the same.

We want to help you see those wins and improve your online advertising strategies so that you can finally get your business to the place you want it to be.

In Episode 13 of The E-Commerce Performance Marketing Show, we cover the low-hanging fruit out there that can help you see an immediate ROI boost.

This is stuff that a lot of business owners overlook, but it can make a big difference in the number of sales you see for your e-commerce success.

Best of all, we go over a few ways in how you can get started the moment the video stops playing.
This is realistic and actionable advice designed to help you see ROIs into the thousands—just like many of our clients have seen in the past with the same strategies.

These strategies are low-hanging fruit for immediate return on investment.

In fact, I dare say they are some of the most important for you to take action on if you want to start seeing growth with online advertising.

Plus, we talk about the fantastic life of Kobe Bryant and what we can learn from his legacy.

He was an amazing human, father, and philanthropist and a portion of this episode is dedicated to how he impacted me personally and the world as a whole.

A few of the topics and takeaways covered in Episode 13 include:

  • Why branded search ad campaigns are so important and how your competitors will use them if you don’t.
  • The importance of using dynamic product ads (DPAs) to retarget customers once they’ve left your store.
  • The Facebook/Instagram 7/7/7 Strategy and why it works so well for marketing to abandoned carts.
  • The art of using lookalike audiences to help improve traffic and sales.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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