EP 018: Trust! Get It From Your Prospects Using These 4 Frameworks

Have you considered using video marketing to promote your e-commerce business, but weren’t sure what to actually do? Or have you completely dismissed the idea of content marketing because you didn’t feel it was a fit with your brand or you tried it and it didn’t seem to deliver immediate results?

The truth is that content is one of the easiest ways to build trust with customers and help keep them coming back for the long term is with content marketing. After all, it is important to focus on the entire life cycle of your customers instead of just thinking about immediate sales and ROIs. This is why content marketing Is such a critical part of our ARM5 Formula that helps us set up clients to scale.

Episode 18 of The E-Commerce Performance Marketing Show is back and we’re happily chatting with Austin Iuliano. Just a few short years ago, Austin was homeless, living in his car, and had only $0.43 to his name. Now he’s a very popular social media influencer who has a combined follower count of over one million people.

Quite a difference, right? To say this guy knows his stuff would be an understatement and he’s very knowledgeable about the various aspects of how to tap into what your customers are thinking.

Throughout our conversation, we discuss the four different content frameworks: entertainment, aspirational, trend jacking, and evergreen.

We also cover why it is so important to provide value in your content and what it takes to shift the mindset of your customers.

Plus, Austin doesn’t hold back any punches and even gives me advice on how to make this show better for viewers. This is definitely an episode you don’t want to miss, especially if you’ve ever been curious about how to make content marketing and videos work for your e-commerce business.

There are tons of great nuggets of information you really need to see and hear for yourself. In this episode, you’ll learn:

  • The four most popular types of content you need to be using to build trust with your e-commerce customers.
  • How stacking these types of content only catches your audience’s attention faster.
  • How to bridge the gap from your audience’s current view of the world to a better one with your product or service in their lives.
  • Why you have to make a perception shift on how you see content marketing as a part of your bigger advertising strategy.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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