EP 019: How to Unlock MORE ROI from Your Marketing with Attribution Models Part 1

Are you tracking your online advertising to determine the results of your efforts? Furthermore, are you familiar with the idea of attribution modeling?

Attribution modeling is simply being able to attribute the final result back to its source.

It’s taking a look at your overall advertising picture and determining which channels are giving you the best ROI for your investment.

This is an area where many e-commerce business owners get stuck or aren’t really sure how to use technology to their advantage in tracking this data and information. And that’s okay! It’s more of an advanced method for you to be able to see where you’re really making an impact with your advertising so that you can see where to move forward.

If you’re spending a significant amount of money on your advertising, this process can be incredibly powerful because it really is a little hinge that can swing a big door in terms of scaling your business.

On Episode 19 of The E-Commerce Performance Marketing Show, I discuss what attribution marketing is and why it is so important for your business.

I even show you how to use Google Analytics to create UTM links to jumpstart your attribution reporting and really take action on what we are discussing in the episode.

This is a very advanced episode, which is why I’m breaking this up into two separate videos. Make sure to take lots of notes and ask questions by commenting below the video or sending us a reply email back.

The second part will go live next week—stay tuned! In the meantime, we’re covering quite a bit in this first one, including:

  • What attribution modeling is and why it is so important for scaling your e-commerce business.
  • Why you need reporting basics setup across your ad campaigns.
  • The basics of UTM links and why they’re vital to attribution reporting.
  • The five different attribution models you need to pay attention to really take advantage of this process.
  • How you can use reporting to determine which first clicks that are getting you the best ROI.
  • The best tool for eliminating the attribution modeling learning curve—Wicked Reports.

I’m also hosting a webinar on February 27th with the owner of Wicked Reports on how to apply the ARM5 Formula. We’re also going to go over one of our biggest case studies to show you how to use Wicked Reports to maximize ROI based on specific details of that client’s advertising success. Click here to sign up for this information-packed webinar.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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