EP 037: 3 Proven Strategies from My New Book – Don’t Miss Out!

Posted on May 28, 2020

by Josh Marsden

Hope all is well and you’re starting to find your adjustment to the new normal in your area.

While things are somewhat getting back to what they were here in Arizona with the stay-at-home order lifted, they still aren’t totally what most of us are used to.

It has definitely taken some adjustment getting used to wearing a mask in my office or seeing people wearing them out at restaurants.

For me, I just miss the ability to meet people and build those relationships that start with a handshake.

Maybe you’re feeling the same way, which is why I bring it up here.

You definitely aren’t alone.

But, it is Wednesday and we do have a new episode of the E-Commerce Performance Marketing Show for you to enjoy.

Today’s episode features three top scaling strategies featured in my new book, Facebook Advertising Trends and Strategies for E-Commerce 2020 Edition.

In Episode 37, we’re talking about scaling your ad spend.

What this means is spending more per day on your paid advertising to receive an increase in traffic and more profitable results.

This isn’t a topic designed for beginners, but it definitely gives you an idea of what to work towards in the future.
Even if you’re just starting out on your e-commerce journey, I highly suggest you go ahead and give it a watch, take notes, and brainstorm a few ideas on how to implement it in your business where you currently stand.

This is a great episode if you want to learn what works in terms of scaling paid advertising for your e-commerce business. In this episode, we discuss:

  • Where e-commerce is currently at and why it is booming during the COVID-19 pandemic. (For perspective, e-commerce sales rose 28% over the last few months!)
  • Why now is the time to put everything you have into building your e-commerce store including scaling your paid advertising.
  • The importance of knowing your customer lifetime value including what this means and how you can use it towards your paid advertising campaigns.
  • Why you need a separate Facebook account to use as a test platform for new audiences and new ad accounts.
    A simple $100 a day strategy for running Facebook ads to help you scale your sales.

And… We also talk about a few other bits from my new book, Facebook Advertising Trends and Strategies for E-Commerce 2020 Edition. It’s available for just $0.99 on Kindle for a very limited time.

Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses three strategies to scale your paid advertising.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.


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