EP 038: Geoff Atkinson of Huckabuy Shares How He Took Overstock From $50 Million to $200 Million

Posted on May 30, 2020

by Josh Marsden

Here at the E-Commerce Performance Marketing Show, we pride ourselves on always giving you top value for your time. After all, watching these episodes is a chunk of your week, right?

Episode 38 is going to drop your jaw. Really.

We’ve got an incredible guest for you today, Geoff Atkinson of Huckabuy.

Geoff is a former USA Olympic ski racer and Dartmouth graduate who helped Overstock.com go from $50 million a year to $200 million a year.

He now owns Huckabuy, a technical SEO software company.

This guy is a pioneer of personalization retargeting and helped patent ideas on how to customize display ads, eventually starting a ripple effect that created the system that we know today.

I’m going to dare say it… this is probably the best and most successful performance marketer we’ve had to date on the show. You won’t want to miss out on everything Geoff has to say!

Ready to take a peek? Let’s go! During this episode, we discuss:

  • Three strategies that worked for Overstock that Geoff suggests all e-commerce business owners embrace immediately.
  • Why investing in technology and email marketing is so incredibly important.
  • The reason you should focus less on the brand experience and more consistently selling.
  • Why SEO is still by far the best customer acquisition channel. (Hint: Every major e-commerce company has gotten to the top by using it!)

Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post interviews Geoff Atkinson about how he grew Overstock from $50 million to $200 million.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.


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