EP 040: How to Protect Your E-Com Business Legally with Rich Goldstein

Posted on June 06, 2020

by Josh Marsden

As an e-commerce business owner, you likely know a little bit about a lot of things–shipping, fulfilment, platforms, email marketing, PPC, etc.

But how much do you know about intellectual property and protecting yourself legally from having someone rip off your idea or product?

I have an incredible guest on the E-Commerce Performance Marketing Show today. Rich Goldstein is a patent attorney who works mostly with entrepreneurs, specifically those in e-commerce, to make sure nobody else can steal their ideas.

He is the host of the Innovations and Breakthroughs Podcast and author of the ABA Consumer Guide to Obtaining a Patent.

According to Rich, intellectual property is likely the most critical thing to e-commerce businesses that business owners know the least about.

The problem with this? You could be opening yourself up for someone else to legally patent your idea first, leaving you with little recourse to continue to be able to sell your product.

Furthermore, your idea could be infringing on someone else’s patent, leaving you open for a possible lawsuit in the future.

See where things can get super complicated in a hurry? Yikes!

This is a very important episode that you’re going to want to pay close attention to. I’m really excited for you to see this video, as Rich delivers some tremendous value.

As you can see, this is a really important and enlightening interview with tons of information on how to protect your unique product or big idea. In this episode, we’ll discuss:

  • Examples of why patent law is so important in the e-commerce industry and how so many business owners are failing by not knowing more about it.
  • Common misconceptions about intellectual property including what it means when you see a patent number on a product.
  • Why getting a patent doesn’t always protect you from a lawsuit or infringing on someone else’s patent.
  • The basic process of licensing when you improve upon another’s basic design.
  • What a “first to file” system means and why old tricks for trying to secure your idea don’t work.
  • There is only a certain amount of time to apply for a patent after you go public with a new product before you lose the right to file.
  • What Amazon sellers need to know about patents and intellectual property.
  • The game of defensively using patents to get knock off listings shut down.

Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post interviews Rich Goldstein, host of the Innovations and Breakthroughs Podcast and author of the ABA Consumer Guide to Obtaining a Patent.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.


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