EP 051: How to Create a Data-Driven Foundation For Your E-Com Business

We are back with another amazing episode that just about every online store owner should watch.


This is going to be a very powerful and fundamental episode about how to create a strong foundation of data for your E-Commerce business.

What does this mean?

Well… Data is everything when it comes to running an online business. Data gives you answers to questions so that you don’t have to guess what’s working and what isn’t.

And if you don’t have to guess, you have precise results and clarity surrounding decisions you make in your E-Commerce business.

What makes this such an impactful episode is that, after watching it, you’ll finally be able to see what marketing techniques are giving you success and which ones you should drop immediately.

The stuff we’re covering today is incredibly important to know if you’re doing any sort of paid traffic or marketing to help improve your sales.

In this episode of the E-Commerce Performance Marketing Show, we cover:

  • How the Google Analytics Campaign URL Builder works and why you need it in your toolbox.
  • Tips for using Google Analytics data as a precise tracking tool to help determine how well your campaigns are working and where your sales conversions are coming from.
  • The basics of checking data in your Shopify store to see how well your traffic is converting.
  • Tips for how you can leverage data to ensure you’re getting a clear picture of how well your campaigns are working.

Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses how to create a data-driven foundation for your E-Com business.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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