EP 055: How to Use Deep Dive Surveys to Discover Your Audience’s Hot Buttons That Make Them Buy

We’ve got another awesome episode of the E-Commerce Performance Marketing Show for you today! 

As always, we’re offering up a tremendous amount of value to help you grow and scale your online brand to five, six, or seven figures and beyond.

Today’s topic? Using deep dive surveys to discover your audience’s hot buttons and learn what makes them buy.

We’ve consulted with many E-Commerce business owners over the last seven years and it seems that this is something that frequently comes up. 

When we first start working together, they’ll claim they know their market inside and out. Almost to the point of being ego-driven about it.

But when we go through the process that we cover in this video, they are absolutely blown away by the results. 

What they thought they knew about their customers is often far different than what they had previously assumed.

Then, they are able to take those findings to improve their messaging, positioning, and offers to achieve better conversions and results in their business.

That’s why today’s episode is important to watch if you think you know your audience, but have never used this method we’re discussing to really find out more.

This is something that is really going to help you move the needle in your business to help you get better conversions and understand your market in a deeper way than you do today.

No, you don’t need a scuba mask to understand these concepts. 

Ha! They’re all relatively simple enough and you can definitely follow along with what we’re talking about in the video. In this episode, you’ll learn:

  • The deep dive survey process and how it can help you understand your market at a higher level.
  • The reason why you need to know your audience on this level and how it greatly affects your conversion success.
  • How to use the outcomes that come from your deep dive survey including using paid traffic.
  • A simple template and structure for your deep dive survey that will get you serious results.


Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses using deep dive surveys to really get to know your customers.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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