Episode 61: How to Create a Successful Viral Product Launch in Your E-Commerce Business

What’s your method of launching a new product?

Maybe you just put it up on your E-Commerce website and hope for the best. Or perhaps you create a paid advertising campaign around it, but haven’t seen much success from doing so.

Either way, there’s something else you can try that might get you the results you want to see for a product launch in your E-Commerce business.

On today’s episode of the E-Commerce Performance Marketing Show, we’re going to go back to basics and teach you something that every online brand owner needs to know.

We’re talking about a proven strategy for launching a product including validating it and getting numerous leads into your business that are interested in your product.

This is a strategy and a process and a process that we’ve run at our agency, CVO Acceleration, multiple times and it works very, very well. It’s also something that is taught in the ARM5 Formula Accelerator coaching program.

In the episode, we’re going to discuss the formula and go through a few tips to help you execute and implement it in your business successfully. It’s a great method to use, even if you don’t have a huge ad spend budget.

This is an excellent strategy that can really make a huge difference in your email marketing and getting customers into your sales funnel. During the video, you can expect to learn:

  • Top tips for creating landing pages that bring in new leads for your email marketing.
  • How giveaways can be an incredibly powerful way to validate a product.
  • The click through rate you want to look for when running these types of paid campaigns.
  • How to pair this with your email marketing for stellar results.
  • The importance of good upsells and downsells to make this a profitable launch.
  • Why this works so well and the reason you need to consistently run this type of promotion in your business.


Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses how to create a successful product launch in your E-Commerce business.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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