Episode 65: Get More Views & Clicks From Your Video Ads With These 5 POWERFUL Pattern Interrupts

We’re back with another exciting episode of the E-Commerce Performance Marketing Show!

In this super powerful episode, we’re going over how to get more attention with your video marketing ads. 

In turn, this will allow you to get more clicks and customers who want to buy your product.

To be specific, we’re going to cover five different archetypes for pattern interrupts.

What does this mean???

Well, essentially these are five different ways that interrupt what people expect. 

When they see a video, the first fifteen seconds are the most crucial and that’s when you want to catch their attention.

Once you have their focus, you want to keep them drawn into your ad. And that’s why you want to use pattern interrupts in your video advertising.

Without something like this, your video ads will look like every other one they see and they’ll just keep scrolling.

But with pattern interrupts, you can easily get noticed and start to catch people’s attention right away.

The end benefit? Your target audience is interested, stays with your video, and then wants to learn more about your product or whatever it is that you’re advertising.

As an E-Commerce business owner using video marketing, this is a crucial way to improve your click acquisition and really make the most of your advertising budget.

Whether you’re new to video marketing or have used it in your E-Commerce business for some time, you don’t want to miss out on seeing this episode and implementing these tactics. 

In this video, you’ll learn:

  • The definition of a pattern interrupt and why it matters.
  • How to use pattern interrupts to really make a difference in your video marketing.
  • Five powerful archetypes to use as pattern interrupts and why each of them works.
  • How you can use audio or video elements to capture people’s attention.
  • Examples of how these work and why you might want to use them for your video ads.


Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses five powerful pattern interrupts.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

Subscribe & Download

eCom Performance Marketing show, a show designed to help you double your eCommerce business _fast_ through_powerful_ digital marketing content on online advertising, funnels, copywriting, and more!

Watch on


Listen on


Listen on


Listen on

G Podcasts

Listen on


Listen on