Episode 73: Top 4 Competitor Research Tools To Spy On Your Competition’s Digital Ads

Have you ever wondered how your competitors are making a killing with paid advertising? Well, you’re in luck.

We’re back with another exciting episode of the E-Commerce Performance Marketing Show.

In this video, we’re going to go over something super valuable to your E-Commerce business. More specifically, using four amazing tools to research your competition’s digital ads.

This is something that’s truly going to help you identify what ads are working now in your market for your competitors.

If you can identify what your competitors are doing, you can really get a lot of value out of emulating the same ads or customizing them to match your brand message.

And this works whether they are direct competitors selling exactly what you’re selling or just somewhere in the same niche.

Why? Well, a good advertising framework usually works for everybody, even if the message and creatives are a little bit different.

Of course, you don’t want to just copy exactly what they’re doing. Instead, you want to see how they’re doing it and add your own spin. (Make it better!)

Taking action on what you learn here can be an excellent way to improve your ad performance and learn new methods to create successful campaigns. In this episode, you’ll discover:

  • Four tools to use to research competitor advertising. (Some are free and some are paid.)
  • How to see what ads have recently launched and why this information matters.
  • Why you don’t want to always send your paid ads to your homepage and why a specific sales page with an individual offer is a better idea.
  • How to tell if a competitor ad is successful based on how long it has been running.
  • What tool you can use to find more competitors that you might have missed along the way.

 

Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses four tools you can use to see what ads your competition is running.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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