Here at the E-Commerce Performance Marketing Show, we’re all about those little hinges that swing big doors.
What that means is finding small things to change in your marketing that lead up to bigger results.
We do this by constantly offering these useful tips and information with each and every episode we create and publish.
Part of the value we try to offer each week is giving you actionable tips to help you grow your business.
By putting the strategies we discuss to work, you’ll start to improve that customer journey and see growth.
This week is absolutely no exception.
We’re literally going to discuss a campaign that you can run right now in your E-Commerce business that’s going to give you more sales and improve the overall customer journey of your brand.
What is it?
Using Facebook advertising to target people who have upcoming birthdays.
Yes, you read that right. This is a total game-changer when it comes to paid advertising.
Once you’ve figured out how powerful this is, you can run a few variations to create an even bigger impact on your E-Commerce business.
And the really cool part about this is that it truly doesn’t matter what you’re selling.
Plus… and here’s the really exciting part… you can target people who are friends of those who have birthdays coming up in a short while.
That means that you can literally put your product in front of a customer for purchase as a gift idea.
If you’ve ever wondered how Facebook marketing can really get you to the next level, this strategy is an excellent place to start.
In this valuable episode of the E-Commerce Performance Marketing Show, you’ll learn:
- How to use birthday targeting and Facebook Ads as a strategy for more E-Commerce sales.
- Why targeting friends of people who have an upcoming birthday is such a powerful marketing approach.
- How you can run this process evergreen so that it makes money for you all year long.
- The power of targeting an audience over a certain age or those that are about to celebrate a milestone age.
- Why you need to drop everything to implement this strategy NOW AND how to get a free template to make this work.
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses an incredibly powerful strategy for making more money in your E-Commerce business.
Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.