Here’s a quick question… Are you approaching your E-Commerce business as a brand?
If this isn’t something you’ve thought about, you could be leaving a lot on the table in terms of sales and success well into the future.
And that’s what we’re talking about on today’s episode of the E-Commerce Performance Marketing Show with special guest, Brenda Mendez.
You might already recognize her, as she has been a special guest on the show several times. But Brenda always has so much value to add when it comes to branding and that’s why we’re so excited to have her come back again.
Brenda’s biggest successes with E-Commerce and branding include growing a teeth whitening company to nine figures annually and getting a specialty product line into national retailers.
While you won’t always see a ROI on branding, it can make a huge difference in the success of your business.
And we aren’t talking just short term. We’re talking generational long term… ten, twenty, fifty years into the future or more as a legacy.
It’s that critical to REAL wealth building and massive E-Commerce success!
We’re discussing Brenda’s pillar approach to branding success and so much more. It’s great information if you’ve never thought about everything associated with the branding process.
During this episode, you’ll learn:
- What it means to create a brand and why it matters with the castle and moat analogy.
- The truth about how long it really takes to get traction with your branding.
- How brand perception and brand equity is important and why you need it.
- Questions you need to ask about the internal operations of your brand for success.
- Why you need to always focus on the customer experience and building a community via multiple touchpoints.
- Tips for small E-Commerce companies to improve their branding right now.
——- Connect With Brenda Mendez ——
Link Bio: https://lnk.bio/rubyecom
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post interviews Brenda Mendez about the importance of branding in your business.
Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.