We finally made it to a new year!
We know you’re probably pretty ecstatic about getting to 2021 and hopeful about what the next twelve months have in store.
That said, we are back with another amazing guest on the E-Commerce Performance Marketing Show.
And we’re also covering a topic that I don’t think too many online business owners consider.
Let’s ask this.
Have you ever worked with an influencer and offered a special coupon code, only to see it blasted across the internet instead of staying with that core intended audience?
This is a huge problem that nobody is talking about, which is why we’re happy to have an incredibly valuable discussion with Matt Gillis.
Matt is the CEO of Clean.io, a cybersecurity company that delivers digital engagement security for websites and E-Commerce merchants.
Clean.io helps big brands all over the globe protect their profits and provide a flawless end user experience.
With decades of experience, Matt is a serial entrepreneur that has a ton of mobile experience and even sold a previous game product to Capcom.
He’s a master at helping publishers make more money on their websites and in their apps.
During our discussion, Matt talks to us about why E-Commerce stores need to take charge of their discounting and keep things like chrome extensions and other malicious tactics from poaching their customers (and profits!)
You’ll definitely want to pay attention to this episode.
Not only is it going to save you a lot of money, it will help you protect the brand you’ve worked so hard to build.
On this first episode of the E-Commerce Performance Marketing Show in 2021, you’ll learn:
- How Clean.io helps E-Commerce companies with digital cybersecurity.
- What malicious ads are and why you need to take extra steps to avoid them.
- Why Chrome extensions like Honey and WikiBuys can be a threat to your E-Commerce store.
- The reason these programs are great for customers, but bad for small businesses.
- What Clean Cart is and why you need it for your Shopify store.
——- Connect With Matt Gillis ——
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post interviews Matt Gillis about how online brands can help protect themselves from discount poachers.
Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.