In today’s episode of The E-Commerce Performance Marketing Show, Josh dives into how to determine where to use your Marketing Budget.
Specifically, he teaches the two forms of Marketing that you may not know of..
Brand Marketing vs. Direct-Response Marketing
Both forms of Marketing are effective but only if you know when and how to use them.
Instead of wasting precious Marketing dollars on the wrong form of Marketing, you can apply Josh’s direction and make sure that you see measurable outcomes with your hard-earned dollars.
By watching the video or listening to the podcast, you’ll learn:
- An explanation of the two types of Marketing: Direct-Response vs. Brand Marketing.
- What the major differences are between the two and how you should approach them.
- What the best use of your Marketing Dollars is between these two types.
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post, and has been on stage at Traffic and Conversion Summit discusses the best use of your Marketing Dollars is between Direct-Response vs. Brand Marketing.
Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.